The 14 Best New Groceries to Hit Supermarket Shelves This September
Buckle up, pumpkin spice-lovers — it’s the most exciting time of the year to be shopping for groceries! According to this recent study from Instacart, Americans are a bunch of eager beavers for the seasonal flavor, and have been excitedly anticipating its arrival since the height of summer.
“This year, Instacart searches for ‘pumpkin spice’ surged earlier than ever before — starting in late July — which means many people already have fall on their mind and are looking forward to seasonal flavors,” says Laurentia Romaniuk, the grocery giant’s trends expert. Searches will likely escalate in early October before giving way to winter and the joy of peppermint (which I personally prefer).
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